Co-Branded Tradeshow Booth

Project Details

Sarasota Green Group needed a tradeshow booth that would represent both the Earth’s Ally and Grower’s Ally brands. While Sarasota Green Group is the company’s name, most people are familiar with the brand names instead. Earth’s Ally is packaged for home gardeners and plant parents while Grower’s Ally is marketed for commercial cannabis and hemp cultivators. The tradeshow booth, which included a backdrop and pop-up banners, needed to equally communicate both brands–despite their considerably different target audiences–to represent the parent company.

Project Responsibilities

  • Photo editing
  • Layout design
  • Print production pre-flight

Client

Sarasota Green Group
Earth’s Ally
Grower’s Ally

Software

  • Illustrator
  • InDesign
  • Photoshop