Project Details
This product launch included labels for unique SKUs, conforming to Fair Packaging and Labeling Act and the EPA’s FIFRA25(b) labeling regulations. Prior formulas under this brand line were garden and houseplant oriented. Labels for Bug Barrier needed to fit within the established family without causing confusion between Bug Barrier and other Earth’s Ally insecticide formulas. Additionally, it needed to compete on-shelf against competing perimeter barriers and knockdown sprays, generally located in different sections of brick-and-mortar locations.
Packaging sizes include:
- 24 fl. oz. (front with peal-away back)
- 1 gallon (front and back)
Project Responsibilities
- Label design
- Editorial and layout design
- Print production pre-flight
- Product development
Client
Sarasota Green Group
Earth’s Ally
Software
- Illustrator
- InDesign