Hello, I’m Ashley, a designer at the Washington Nationals. My role primarily works on sales collateral and I create a variety of pieces that range from in-stadium signage to event logos to digital content. The goal for all of my work is to use effective visual communication strategies to service end users’ needs while providing an experience that engages and meets my clients’ goals. Design is not merely an aesthetic layer applied to content. Instead, it is the art of solving problems.
My work prior to the Nationals includes half a season with the Tampa Bay Rays, two seasons with the Dayton Dragons (Class-A affiliate of the Cinncinnati Reds), and just over a year with Cedarville University’s in-house marketing department. A 2015 graduate of Cedarville, I double-majored in graphic design and broadcasting. I worked on campus tech crews to produce live streams of sporting events (basketball, soccer, volleyball, and cross country), various campus events (concerts, conferences, and Christmas programs), and Cedarville’s daily chapel. I started at the very bottom as a PA and worked my way up to our lead video producer position while working directly with artists such as Owl City, Gungor, Paul Baloche, and Michael W. Smith.
Additionally, I completed Cedarville’s web minor and helped my faculty transform it into a complete major. Writing code and pouring through Google analytics give me (perhaps too much) joy. In my free-time, I used the skills learned in my classes to self-teach hand lettering and photography. The rest of the time I drink decaff coffee, maintain a love-hate relationship with running, advocate for better self-care in the design community, and watch White Collar reruns.
Photo courtesy of Kristina Windmiller.